Website Confidence Assessment

Work through each section and answer as honestly as you can. We’ll use your responses to calculate a confidence score and highlight where to focus next.

About your website

Foundations

How clear is your website’s purpose within the first 5 seconds?

A visitor should immediately understand what you do and who it’s for.

Not clear at allImmediately obvious

How well does the site speak directly to your intended audience?

The language, tone, and examples should feel specifically for them.

Very genericClearly written for them

How clearly does your site explain the problem you help solve?

UnclearVery clear

How focused is the site on one primary goal?

Too many messages or offers can dilute confidence.

Very scatteredClear single focus

Content & Messaging

How relevant and useful is your content for first-time visitors?

Not usefulHighly relevant

How easy is it to understand what you offer?

ConfusingVery easy to understand

How clearly do you explain the benefits of what you offer?

Not features — real outcomes for the visitor.

Not at allVery clearly

Does your site provide enough information to feel confident moving forward?

Not enoughYes, reassuringly so

User Experience

How easy is it to find what you’re looking for on the site?

DifficultEffortless

How clear and readable is the layout and structure?

ClutteredClean and clear

How confident are you in the mobile experience?

Not just responsiveness — real usability.

Not confidentVery confident

How much friction does a visitor encounter when trying to move forward?

A lot of frictionVery smooth

Trust & Credibility

How trustworthy does your site feel to a first-time visitor?

QuestionableVery trustworthy

How well do you use testimonials, reviews, or examples of your work?

Not presentStrongly present

How clearly do you explain who you are and why you do what you do?

Barely explainedClear and human

How safe does it feel for a visitor to take the next step?

Feels riskyFeels safe and considered

Conversion Readiness

How clear is the next step you want visitors to take?

UnclearVery clear

How well does your call-to-action align with visitor intent at that point?

Poorly alignedPerfectly aligned

How easy is it for a visitor to say ‘yes’ to that next step?

HardVery easy

How confident are you that your site turns interest into meaningful action?

Not confidentVery confident